Last updated: 1 June 2026
This Cookie Policy explains how Vitalheros (“we”, “us”, or “our”) uses cookies and similar technologies when you visit https://vitalheros.com (the “Site”). It describes what these technologies are, why we use them, the specific categories of cookies set on the Site, the third-party services involved, and the choices available to you for controlling them.
This policy should be read alongside our Privacy Policy, which explains in more detail how we handle personal data. By continuing to use the Site, or by giving consent where we ask for it, you agree to the use of cookies as described below. You can withdraw or change your consent at any time using the methods outlined in this policy.
What Are Cookies?
Cookies are small text files that a website places on your device (computer, tablet, or smartphone) when you visit. They are widely used to make websites work, to make them work more efficiently, and to provide information to the site owner. Cookies allow a site to “remember” your actions and preferences over a period of time, so you do not have to re-enter them each time you return or browse from one page to another.
Cookies can be described in a few different ways:
- First-party cookies are set by the website you are visiting (in this case, Vitalheros).
- Third-party cookies are set by a domain other than the one you are visiting — for example, by our analytics or advertising partners.
- Session cookies are temporary and are deleted from your device once you close your browser.
- Persistent cookies remain on your device for a set period or until you delete them manually.
In addition to cookies, websites may use related technologies such as web beacons, pixels, and local storage. These work in a similar way to cookies, and where we refer to “cookies” in this policy, we mean cookies and these similar technologies.
Why We Use Cookies
We use cookies to keep the Site secure and functioning correctly, to understand how our content performs and how visitors interact with it, and to support the advertising that helps fund our free, independent coverage of longevity, biohacking, digital health, and evidence-based nutrition. Some cookies are essential for the Site to operate, while others are used only where permitted by law or with your consent.
Categories of Cookies We Use
1. Strictly Necessary Cookies
These cookies are essential for you to browse the Site and use its core features. They are usually set in response to actions you take, such as navigating between pages, submitting our contact form, or signing up for our newsletter. Without these cookies, the Site cannot function properly.
Examples of what strictly necessary cookies do on Vitalheros:
- Maintain the security and integrity of the Site and protect against malicious activity.
- Remember information you enter on forms (such as our contact form or newsletter sign-up via MailPoet) as you move through pages.
- Store your cookie consent preferences so we do not ask you the same question repeatedly.
- Support core WordPress functionality and the Kadence theme that powers the Site.
Because these cookies are required for the Site to work, they cannot be switched off through our consent tools. You can still block them in your browser, but doing so may cause parts of the Site to stop working.
2. Analytics Cookies
Analytics cookies help us understand how visitors find and use the Site — for example, which articles are most popular, how long readers stay on a page, and which links they click. This information is aggregated and helps us improve our content and the overall reader experience. Where required by law, these cookies are only set after you give consent.
Google Analytics 4 (GA4). We use Google Analytics 4, integrated through the Google Site Kit plugin, to measure traffic and engagement. Google Analytics sets cookies to distinguish users and sessions and to collect information such as the pages you visit, your approximate location (derived from your IP address), your device and browser type, and how you arrived at the Site. We have configured Google Analytics to support IP anonymization where available. Google processes this data on our behalf and may also use it in accordance with its own policies. You can learn more in Google’s Privacy Policy and read about how Google uses cookies. You can opt out of Google Analytics across all websites by installing the Google Analytics Opt-out Browser Add-on.
3. Advertising Cookies
Advertising cookies are used to deliver ads and, in some cases, to make those ads more relevant to you. They also help limit how often you see a particular ad and measure the effectiveness of advertising campaigns. Advertising revenue helps keep Vitalheros free to read. Where required by law, these cookies are only set after you give consent, and our advertising partners apply their own consent and privacy frameworks.
Google AdSense. We display ads through Google AdSense. Google and its partners may use cookies and similar technologies to serve ads based on your prior visits to this and other websites, and to measure ad performance. Google’s use of advertising cookies enables it and its partners to serve ads to you based on your visits to our Site and/or other sites on the Internet. You can manage your ad personalization settings at Google’s My Ad Center and learn more about how Google uses cookies in advertising.
Ezoic. We work with Ezoic to optimize and display ads and to improve Site performance. Ezoic and its advertising partners may place cookies and use related technologies to deliver and personalize ads, perform analytics on ad performance, and test layouts. For full details on the technologies and partners Ezoic uses, please see the Ezoic Privacy Policy. Ezoic participates in industry transparency and consent frameworks, and a list of its advertising partners is available within its privacy resources.
Affiliate links. Some pages contain affiliate links, including links through the Amazon Associates programme and other reputable health and supplement programmes. When you click an affiliate link, the partner may set a cookie to recognize that the referral came from us so that we can earn a commission if you make a qualifying purchase. These cookies do not change the price you pay and are governed by the privacy and cookie policies of the relevant retailer or affiliate network.
Consent
Where required by applicable law — including the EU and UK General Data Protection Regulation (GDPR) and the ePrivacy rules — we ask for your consent before placing non-essential cookies, such as analytics and advertising cookies. Strictly necessary cookies do not require consent because they are essential to providing the Site.
When you first visit the Site, you may be shown a cookie notice or consent banner that lets you accept or decline non-essential cookies. Our advertising partners, including Google and Ezoic, may present consent options consistent with recognized frameworks such as the IAB Transparency and Consent Framework and Google’s Consent Mode. You can change or withdraw your consent at any time by adjusting your browser settings, by using the cookie controls described below, or by revisiting the consent options where they are available.
How to Manage or Disable Cookies
You have the right to decide whether to accept or reject cookies. You can exercise this control in several ways.
Through your browser. Most web browsers let you view, manage, delete, and block cookies through their settings. You can usually set your browser to refuse all or some cookies, or to alert you when a site tries to set one. Please note that if you block or delete cookies, some parts of the Site may not work as intended, and you may need to re-enter certain preferences. Instructions for the most common browsers are available here:
For mobile devices, you can manage cookies through the settings of your device’s browser, and you can manage ad personalization through your device’s advertising settings (for example, the advertising ID controls on Android and iOS).
Through opt-out tools. You can also use industry opt-out tools to manage interest-based advertising from participating companies:
Opting out does not necessarily mean you will stop seeing ads — you may simply see ads that are less tailored to you.
Changes to This Cookie Policy
We may update this Cookie Policy from time to time to reflect changes in the cookies we use, changes to our partners, or for legal, operational, or regulatory reasons. When we make changes, we will revise the “Last updated” date at the top of this page. We encourage you to review this policy periodically to stay informed about how we use cookies.
Contact Us
If you have any questions about our use of cookies or this policy, please reach out through our contact form. For more information about how we collect and use personal data, please see our Privacy Policy.