Privacy Policy

Last updated: June 1, 2026

At Vitalheros (“we,” “us,” or “our”), your privacy matters to us. We operate the website located at https://vitalheros.com (the “Site”), where we publish content on longevity and healthy aging, biohacking, digital health and med-tech, and evidence-based nutrition and performance. This Privacy Policy explains what personal information we collect, how we use it, who we share it with, and the rights and choices you have regarding your data.

By using the Site, you acknowledge that you have read and understood this Privacy Policy. If you do not agree with our practices, please discontinue use of the Site. We may update this policy from time to time, and we will revise the “Last updated” date above whenever we do.

Who We Are

Vitalheros is an independent, English-language publisher serving a global audience. Our content is AI-assisted and reviewed by our editorial team. For the purposes of data protection laws such as the EU and UK General Data Protection Regulation (GDPR), Vitalheros acts as the “data controller” for personal information processed through the Site. Where we use third-party services to process data on our behalf, those providers act as “data processors” or, in some cases, as independent controllers (for example, advertising and analytics partners).

Information We Collect

We collect information in a few different ways: information you provide directly, information collected automatically when you browse, and information received from third-party services.

Information You Provide to Us

  • Contact form submissions. When you reach out through our on-site contact form, we collect the name, email address, and any message content you choose to share so we can respond to your inquiry.
  • Newsletter subscriptions. If you sign up for our email newsletter, we collect your email address (and optionally your name) through MailPoet. See the “Email Newsletter (MailPoet)” section below.
  • Comments. If commenting is enabled on an article and you choose to leave a comment, we collect the name, email address, and comment content you submit, along with your IP address and browser user-agent string to help with spam detection.

Information Collected Automatically

When you visit the Site, certain information is collected automatically through cookies and similar technologies, including:

  • Your IP address (which may be truncated or anonymized by certain services) and approximate geographic location;
  • Device and browser information, such as device type, operating system, browser type, and screen resolution;
  • Usage data, including the pages you view, the links you click, referring and exit pages, and the date and time of your visit;
  • Cookie identifiers and similar technologies used for analytics, advertising, and site functionality.

Information From Third Parties

Our analytics, advertising, and email partners may provide us with aggregated or pseudonymized information about how visitors interact with the Site. We do not purchase personal data from third-party data brokers.

How We Use Your Information

We use the information we collect for the following purposes:

  • To operate, maintain, and improve the Site and its content;
  • To respond to your contact form inquiries and provide customer support;
  • To send you our newsletter and other communications you have requested, and to allow you to unsubscribe at any time;
  • To display and manage comments;
  • To measure and analyze traffic and engagement so we can understand what content is useful;
  • To display advertising, including personalized advertising where permitted;
  • To detect, prevent, and respond to fraud, abuse, spam, and security issues;
  • To comply with legal obligations and enforce our terms.

Legal Bases for Processing (GDPR)

If you are in the European Economic Area (EEA), the United Kingdom, or Switzerland, we process your personal data under one or more of the following legal bases:

  • Consent — for example, when you opt in to our newsletter or accept non-essential cookies for analytics and advertising. You may withdraw consent at any time.
  • Legitimate interests — such as operating and securing the Site, understanding aggregate usage, and responding to your inquiries, balanced against your rights and freedoms.
  • Performance of a request you make — such as replying to a message you send us.
  • Legal obligation — where we must process data to comply with applicable law.

Cookies and Similar Technologies

Cookies are small text files stored on your device. We and our partners use cookies and similar technologies (such as pixels, tags, and local storage) for several purposes:

  • Strictly necessary cookies that enable core site functionality and cannot be switched off in our systems;
  • Preference cookies that remember choices such as your consent settings;
  • Analytics cookies that help us understand how visitors use the Site;
  • Advertising cookies that are used to deliver and measure ads, including personalized ads where permitted.

Where required by law (for example, under GDPR and the ePrivacy rules), we request your consent through a cookie consent banner before placing non-essential cookies. You can change or withdraw your consent at any time through the consent management tool on the Site. You can also control cookies through your browser settings; however, disabling some cookies may affect how the Site functions.

Analytics — Google Analytics 4

We use Google Analytics 4 (GA4), provided by Google LLC, to understand how visitors find and use the Site. GA4 uses cookies and similar identifiers to collect information such as pages viewed, session duration, approximate location, and device characteristics. GA4 is configured to support IP masking, and the data we review is primarily aggregated and pseudonymized.

You can opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on. For more information on how Google handles data, see Google’s Privacy Policy and How Google uses information from sites or apps that use its services.

Advertising — Google AdSense, the DART Cookie, and Personalized Ads

We use Google AdSense to display advertisements on the Site. As a third-party vendor, Google uses cookies — including the DoubleClick DART cookie — to serve ads based on your prior visits to the Site and other sites on the internet. These cookies enable Google and its partners to serve ads based on your visits and/or other information.

You have the following choices regarding ad personalization:

  • You may opt out of personalized advertising from Google by visiting Google Ads Settings (Ad Settings).
  • You may opt out of the use of the DART cookie and personalized advertising by visiting www.aboutads.info and using the Digital Advertising Alliance’s opt-out tools.
  • You may opt out of personalized advertising from many third-party vendors at YourOnlineChoices (for EU users) or the Network Advertising Initiative opt-out page.

Third-party vendors and ad networks may also use cookies to serve ads on the Site. Where required, ad personalization is only enabled after you provide consent through our cookie banner. For more detail, see Google’s Advertising policies.

Advertising — Ezoic

We also use Ezoic to deliver and optimize display advertising and to test and improve the layout and content of the Site. Ezoic and its advertising partners may collect and process data, including through cookies and similar technologies, to deliver and measure ads and to optimize your experience. Ezoic processes personal data such as IP address, device identifiers, and browsing behavior in accordance with applicable law and consent requirements.

For a detailed explanation of the data Ezoic collects and the partners it works with, please review the Ezoic Privacy Policy. You can also view Ezoic’s privacy and consent disclosures, including the list of advertising partners, through the privacy embed available on the Site.

Affiliate Links and Disclosure

Vitalheros participates in affiliate marketing programs, including the Amazon Associates Program and other reputable health and supplement affiliate programs. This means that some links on the Site are affiliate links, and we may earn a commission if you click through and make a qualifying purchase — at no additional cost to you.

When you click an affiliate link, the destination merchant or affiliate network may set cookies or collect information to attribute the referral and process any resulting purchase. We do not control and are not responsible for the privacy practices of those third-party merchants. We encourage you to review the privacy policy of any website you visit through our links. Our use of affiliate links does not influence our editorial standards; our content is intended to be evidence-based and reviewed by our editorial team.

Email Newsletter (MailPoet)

We use MailPoet to manage our email newsletter and to send communications you have requested. When you subscribe, we collect your email address (and optionally your name) and may store technical information such as your IP address and the date and time of your subscription to confirm consent.

We use a confirmed (double) opt-in process where required, and we will only send you marketing emails you have agreed to receive. Every newsletter includes an unsubscribe link, and you can opt out at any time. We also process limited engagement data (such as whether an email was opened or a link was clicked) to improve our communications. For more information about how MailPoet handles data, please refer to MailPoet’s privacy documentation.

Comments and Embedded Content

If you leave a comment, your comment and its metadata are retained so that follow-up comments can be recognized and approved automatically rather than held in a moderation queue. An anonymized string created from your email address (a hash) may be provided to a spam-detection service to check whether you are using it.

Articles on the Site may include embedded content (for example, videos, images, or social posts) from other websites. Embedded content from other sites behaves in the exact same way as if you had visited the other website. These third-party sites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content.

Third-Party Service Providers

We rely on trusted third-party providers to operate the Site and deliver our services. These may include, among others:

  • Google LLC — analytics (Google Analytics 4 via Site Kit) and advertising (Google AdSense);
  • Ezoic Inc. — display advertising and site optimization;
  • Amazon and other affiliate networks — affiliate link tracking and attribution;
  • MailPoet — email newsletter delivery and management;
  • Our web hosting provider and content delivery network — Site hosting and security.

These providers may process your data outside your country of residence, including in the United States. Where we transfer personal data internationally, we rely on appropriate safeguards such as the EU Standard Contractual Clauses, the EU-U.S. Data Privacy Framework (and its UK and Swiss extensions) where applicable, or your consent.

How We Share Your Information

We do not sell your personal information for money. We may share information in the following circumstances:

  • With the service providers described above, who process data on our behalf or in connection with delivering their services;
  • To comply with legal obligations, court orders, or lawful requests from public authorities;
  • To protect the rights, property, and safety of Vitalheros, our users, or others, including to prevent fraud or abuse;
  • In connection with a business transaction such as a merger, acquisition, or sale of assets, in which case we will notify you of any change.

Data Retention

We retain personal information only for as long as necessary to fulfill the purposes described in this policy, unless a longer retention period is required or permitted by law.

  • Contact form messages are kept for as long as needed to handle your inquiry and a reasonable period afterward for recordkeeping, after which they are deleted.
  • Newsletter data is retained until you unsubscribe or request deletion, after which we remove or anonymize it within a reasonable timeframe.
  • Comments and their metadata are retained indefinitely so that follow-up comments can be recognized, unless you request removal.
  • Analytics data in Google Analytics 4 is retained according to our configured retention settings (typically up to 14 months for user and event-level data), after which it is aggregated or deleted.

Your Privacy Rights

GDPR (EEA, UK, and Switzerland)

If you are located in the EEA, the UK, or Switzerland, you have the following rights regarding your personal data:

  • The right to access the personal data we hold about you;
  • The right to rectification of inaccurate or incomplete data;
  • The right to erasure (“the right to be forgotten”);
  • The right to restrict or object to processing, including processing based on legitimate interests and direct marketing;
  • The right to data portability;
  • The right to withdraw consent at any time, without affecting the lawfulness of processing carried out before withdrawal;
  • The right to lodge a complaint with your local data protection authority.

CCPA/CPRA (California Residents)

If you are a California resident, the California Consumer Privacy Act (as amended by the CPRA) provides you with specific rights, including:

  • The right to know what categories of personal information we collect, use, and disclose;
  • The right to access and delete your personal information;
  • The right to correct inaccurate personal information;
  • The right to opt out of the “sale” or “sharing” of personal information. Under California law, the use of certain advertising cookies for cross-context behavioral advertising may be considered “sharing.” You can exercise this right through our cookie consent tool and by using browser-based opt-out signals such as Global Privacy Control (GPC), which we honor where applicable;
  • The right to non-discrimination for exercising your privacy rights.

We do not sell personal information in exchange for money, and we do not knowingly sell or share the personal information of consumers under 16 years of age.

How to Exercise Your Rights

To exercise any of these rights, please contact us using the contact form on the Site (see “Contact Us” below). We may need to verify your identity before fulfilling your request, and we will respond within the timeframes required by applicable law. You may also designate an authorized agent to make a request on your behalf where the law allows.

Children’s Privacy

The Site is intended for a general, adult audience and is not directed to children. We do not knowingly collect personal information from children under the age of 16 (or the equivalent minimum age in your jurisdiction). If you believe that a child has provided us with personal information, please contact us, and we will take steps to delete that information promptly.

Data Security

We take reasonable technical and organizational measures to protect personal information against unauthorized access, loss, misuse, or alteration, including the use of secure (HTTPS) connections. However, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.

Links to Other Websites

The Site contains links to third-party websites, including affiliate merchants and external resources. We are not responsible for the privacy practices or content of those sites. We encourage you to read the privacy policy of every website you visit.

Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our practices, technologies, legal requirements, or other factors. When we make material changes, we will update the “Last updated” date at the top of this page and, where appropriate, provide additional notice. We encourage you to review this page regularly.

Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or your personal data, please reach out to us through the contact form on our Site. We will respond as promptly as we can and in accordance with applicable law.